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How to write a buyer persona
Far from being just another faddish marketing tool, buyer personas can make or break your inbound marketing. They can help you to produce great content and they can work wonders for companies that get...
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Walk more to write better
Lace up your sturdiest pair of shoes and leave your phone and iPod at the door – we’re going for a walk. When that seventh cup of coffee just isn’t helping you get the words down, walking out the door...
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The keys to great content: interviewing and listening
This is the first lesson for writers — or anyone — who conducts interviews: If you want someone to talk, you’ve got to know how to listen. And good listening is a surprisingly active process. The...
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Best of the web on distraction-free text editors
For when Word seems too fussy and a pen and paper seem too archaic. Distraction-free text editors have boomed in the last couple of years – even WordPress has a distraction-free writing mode – so...
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Stick with the whiteboard: review of iBrainstorm
iBrainstorm falls short of its lofty ambition to redefine the very nature of collaboration. iBrainstorm on the iPad Open the iBrainstorm app on your iPad and you’re presented with a blank cork board...
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8 tips for being the world’s most awesome intern
Hopefully you won’t be making too many of these. (Hat tip to Marcelo Alves for the photo) Working as an intern at Articulate Marketing has given me a good few lessons on how to be an awesome intern and...
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I did it for science: Pomodoro and other time management techniques
(Hat tip to Andy Roberts for the photo) What is it? For those of you who’ve never heard of it, the Pomodoro Technique is very simple. You set the proprietary tomato-shaped timer (see above) for 25...
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Best of the web on Twitter fiction
(Hat tip to Olle Svensson for the photo.) Well, after all, we did say brevity is no bad thing. Search #twitterfiction on Twitter and you’ll be bombarded with 140-character snippets of people’s pithy...
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10 surprisingly simple tips for writing better headlines
(Hat tip to Michael Coghlan for the photo.) A good headline invites the reader to the party. Unfortunately, they’re probably the hardest invitations you’ll ever write. There is a wealth of information...
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5 lessons I’ve learnt from writing professionally
(Hat tip to matryosha for the photo) I’ve only been writing professionally for a few months but I’ve already learnt some valuable lessons about what it means to write for a living. Writing...
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Department of legalese: the footpath that is not a footpath
Who put the lawyers in charge of writing signs anyway? And what does this legalese actually mean? The post Department of legalese: the footpath that is not a footpath appeared first on Bad Language.
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Book review: Zen in the Art of Writing by Ray Bradbury
(Hat tip to Devon Devereaux for the photo) This is not so much a ‘how to’ book – ‘I selected the above title, quite obviously, for its shock value,’ notes Bradbury with characteristic candidness – as...
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How case studies help you sell more
Good case studies win business. Telling the story of how real customers have successfully used your product or service convinces others to buy it. Having written hundreds of case studies for a wide...
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12 top copy tips to boost your website conversion rate
(Hat tip to stanjourdan for the photo) Your website is the front line of your content marketing strategy, so don’t cut corners with the copy. Visitors tend to leave websites within ten to 20 seconds...
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10 top content marketing blogs you need to follow
(Hat tip to Mike Licht for the photo) You’re busy – too many blogs to read, not enough time. You haven’t got the time to trawl through search results for content marketing stats, facts and figures....
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Deadlines don’t replace planning: how to get your copy on time
Handing over your content creation to an agency and hoping something good crawls out of the morass of the copywriter’s mind can be scary, as Clare has said before, but with the right approach and the...
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The best way to pitch a content marketing plan to your boss
‘Content marketing’s just touchy feely nonsense. How does it make me money?’ Sound familiar? Whether you’re contending with a view like this or you have a slightly more receptive boss, you need to...
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The end of the hard sell: content marketing for salespeople
People hate being sold to. And the fact that there is a thriving market of products and software designed to sidestep and block ads shows just how ineffective traditional methods are. But that doesn’t...
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5 essential marketing metrics you should be measuring
There are metrics, and then there are metrics. Katelyn’s already talked about the dangers of pursuing vanity metrics – those that look pretty in a quarterly report yet tell you very little about the...
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How to streamline your social media strategy
Firing out a few tweets and Facebook posts with links to your blog is not a social media strategy. A good social media strategy takes planning, consistency and a bit of elbow grease. But by doing it...
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